Mobile (affiliate) marketing isn’t a hype; it can be a powerful advertising tool for many businesses and organizations. More specifically, with mobile affiliate marketing it’s possible to quickly and easily connect with a wide variety of customers. The following guide explores what affiliate marketing looks like in the mobile era.
Affiliate marketing can be an effective way for a company to generate new customer leads. By offering a small commission to companies or groups that are able to drive sales of a product, it’s possible for a business to reduce its advertising budget and connect to an audience that their other advertising campaigns didn’t reach before.
Increase Your Reach
Many traditional affiliate marketers would use websites to drive sales of a product or service. While people do visit websites on mobile devices, they may not be the primary use of a smart phone. In many cases, people use iPhones and Android smart phones to run apps.
With mobile affiliate marketing, it’s possible to embed advertisements into applications on a consumer’s phone. By offering ads on a premium app, both the customer and the affiliate can benefit. A customer will be able to use a premium phone application for free. On the other hand, an affiliate will be able to receive a commission every time a consumer clicks on an in-application advertisement and will thus be more than happy to display your advertisements.
It’s also possible to gather new types of information about potential consumers using an application for a phone, giving you more opportunities to target your advertising better. In many cases, it may be possible for a business to learn about an individual’s location based on his or her GPS coordinates. In addition, it may be possible for a business to gather other information about a user’s phone. While the information available may be restricted based on privacy settings, this can be a great way for a company to develop new and effective advertising campaigns.